These steps are going to help you take your corporate event or party and make it something memorable for your guests while not making it memorable to you for being a painful experience.
You Need To Plan Way Ahead Of The Event
The second you can get a confirmation on the date, it’s time to start planning. When it comes to scheduling great event spaces, you’ll want to get in as early as possible. Start planning for you guest list. Getting a rough idea on numbers will help you narrow down your event venue choices.
Also, it’s courteous to send your employees or guests invites at least a few weeks in advance. You’ll want to give them plenty of time to mark their calendars to ensure the best event turn out. Decide what activities or features you’ll want for the party. This will help when it comes to budgeting.
You Need To Know Your Budget Inside & Out
Get all the awkward questions out of the way first. Whether that’s asking your boss for an events fund or convincing your staff to pitch in. Either way, you’ll want to know as soon as possible how many dollars you’re working with. Once you have a rough idea, you can choose a venue, finalize your guest list and send invitations. At that point, it’s time to assess your décor, entertainment and vendor funds.
You can, and should, get away with less "Swag"
All those little fees will add up. You’re trying to market your brand as much as possible, and take-home freebies may sound like a great idea. But does anyone really need more T-shirts, mugs or keychains cluttering their homes and offices? Not really.
Instead of things, spend those budgeting dollars on experiences for your attendees. Get creative! There’s nothing worse than a boring party.
Don’t Bore Your Guests
For these kinds of parties, brevity is always key. If people are mingling and having fun, they’ll stay later. That’s great! But keep the actual event program brief. Above all, avoid long speeches. No one wants to spend 20 minutes getting lectured to at a business party.
Try playing clips instead. Consider displaying a highlight reel of your employees’ achievements and the great stuff happening at your company. Not only would it be greatly appreciated, but it’s more likely to make a lasting impression. Be sure to keep all videos around 2-minutes long. Pick only the best little snippets. There’s good reasons why commercials never go over one-minute long.
Make sure that your gala has plenty of "Play Time"Be sure to plan ahead for a DJ or concert band. You may also want to take a quick poll of employees musical tastes or ask the DJ for suggestions. Loosen up. People want to have fun. Showing your guests a great time is the best way to keep your brand in their minds with positive associations.